role: director
agency + production: Chromista
Four films for YouTube Premium, one per creator: Sean Evans, haleyybaylee, Tabitha Brown, and Deestroying, each one built around how they actually watch, listen, learn, and occasionally vanish down a rabbit hole at 2am. Precise camera work, a little comedy, a lot of specificity. Premium's ad free viewing, offline downloads, and background play, dressed up as four worlds that only make sense on these four people.
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![ADOBE
Me! The Movie.
[Interactive Social Experience]](https://images.squarespace-cdn.com/content/v1/6320cc7fdaea3570d37275d3/fe73b486-7c44-4d77-a79c-b878ec104b8e/Screenshot+2023-12-28+at+5.45.49+PM.png)
ADOBE Me! The Movie. [Interactive Social Experience]
EDWARDS DESSERTS The Repeat
![PROGRESSIVE INSURANCE
[digital/social campaigns]](https://images.squarespace-cdn.com/content/v1/6320cc7fdaea3570d37275d3/fbfa3576-bd5f-4727-bb55-6a4a3785fa5c/Screenshot+2024-12-16+at+3.38.33%E2%80%AFPM.png)
PROGRESSIVE INSURANCE [digital/social campaigns]
![RAG & BONE
Quality Guaranteed
[Brand manifesto]](https://images.squarespace-cdn.com/content/v1/6320cc7fdaea3570d37275d3/a006ee3a-857e-4310-93da-f4b53173561d/Screenshot+2024-01-09+at+9.53.04+AM.png)
RAG & BONE Quality Guaranteed [Brand manifesto]
NECTAR Motivational Sleeper