Enter Yawn Yawnson: the first-ever hype man for sleep. In a massive cross-platform launch campaign for NECTAR, Yawn addresses devoted crowds and extols the power of his go-to sleep solution.
Title: "Motivational Sleeper"
Role: Director, Creative Producer
Client: Nectar
Agency: Mustache Agency
Type: Multi-platform social campaign.
Notes: 95 deliverables.