Enter Yawn Yawnson: the first-ever hype man for sleep. In a massive cross-platform launch campaign for NECTAR, Yawn addresses devoted crowds and extols the power of his go-to sleep solution.

Title: "Motivational Sleeper" 

Role: Director, Creative Producer

Client: Nectar

Agency: Mustache Agency

Type: Multi-platform social campaign.

Notes: 95 deliverables.